Oh, the joys of digital marketing. What’s pulling in killer results one day might turn on a switch and give nothing the next day. Digital marketing is a constant struggle to keep up with trends and swift changes in the market.
If you’re not staying one step ahead of the competition, chances are your overall plan will begin to sink. So now that we are just about half way through 2015, we figured it would be a good time to take a look at some of the biggest mistakes digital marketers are encountering so far.
Putting Your Mobile Plan on the Back Burner
If you’re behind the curve on the mobile platform, you’re missing out on a huge opportunity. Believe it or not, but mobile devices have passed desktop computers as the No. 1 source for accessing the internet. If your entire marketing plan isn’t optimized for mobile devices, you’re missing out on more than half your intended audience. Whether it’s a responsive website or mobile targeting, you best have your plan up to date.
Not Paying Attention To The Numbers
One of, if not, the biggest advantage with digital marketing compared to old-school marketing (billboards, commercials, newspapers ads, etc.) is the ability to measure your overall plan. Google offers a great analytics package that allows to see just about everything, from conversion rates to your ROI. It’s going to let you see what is and what isn’t working. If you’re not paying attention to these numbers, or don’t have a package set up at all, you’re working in the dark. Get analytics set up on your digital marketing tools and start learning what all the stats mean.
Social Media Changes
Social media moves at lightning speed, so if you’re using the same plan you used last year, chances are it’s not bringing in the best results. A major change we saw last year was Facebook’s tweaks to its algorithm, which ultimately led to a decrease in organic reach. If you’re still using the old method of posting with no boost or targeting and walking away, you’re not going to reach much of your target audience. You need to find new ways to get your posts in front of your audience, and sticking with an old strategy won’t get it done.
Probably the biggest mistake of all is having no plan. It’s kind of vague, but it’s vital to having a successful year with your digital marketing efforts. Your digital plan has many players, and if they’re not working together to achieve the same goal, then it’s a failure from the start. Sit down, map it out and put a purpose to everything you do with your digital marketing plan. If you can avoid the mistakes mentioned above, you should be off to a good start.