Digital Marketing Blog

Sure You Want To Be #1 On Google, But Where?

Sure You Want To Be #1 On Google, But Where?

Friday, November 30th, 2018

Everyone wants to be on the first page of Google’s search engine results page (SERP) but what that means is more confusing today than ever. Do you want to be number one in the organic section of the first page? Do you want to be number one in the ads section of the first page? […]

 
Ask Them Nicely

Ask Them Nicely

Monday, November 12th, 2018

In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get the information from your customers that you need to calculate how your […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
Are You Nurturing?

Are You Nurturing?

Tuesday, October 30th, 2018

“Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a quote form submission is often held up as an example of […]

 
Podcast Show Formats

Podcast Show Formats

Wednesday, October 3rd, 2018

Podcast marketing is a great channel for businesses of all sizes, in every industry, and for both B2B and B2C market segments. Starting a podcast should be on everyone’s marketing plan if you’re not already running a podcast. There is one question that we get asked a lot from marketers that are just starting to […]

 
Podcasting services flint, mi

Podcasting Insights

Wednesday, September 26th, 2018

Podcast Growth Amazing If you’ve been keeping up on the latest trends in digital marketing, no doubt you’ve been seeing a lot of chatter about podcasting over the last few months. It’s no secret that this channel is exploding. To put it all in perspective I thought that this infographic by Podcasting Insights really put […]

 
7 Digital Marketing Myths

7 Digital Marketing Myths

Friday, September 21st, 2018

Metrics, analytics, ROI. These are what digital marketing was built on, but what if the reports that you’re using to make marketing decisions are no longer valid? I think that the only thing that moves faster, in digital marketing, than new technologies is the way that technology is used. What used to be considered common […]

 
how important are marketing metrics

how important are marketing metrics

Friday, September 7th, 2018

Based on a lot of articles that are being written, lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that 87% of B2B marketers that they talked to said: “marketing measurement and reporting are a growing priority for their organization.” Here’s another surprise. Only 7% […]

 
Get More Customers With Conversion Rate Optimization

Get More Customers With Conversion Rate Optimization

Tuesday, August 7th, 2018

Conversion Rate Optimization (CRO) is one of the on-going areas that you have to focus on to get what you want from your website. Regardless of whether you’re business is B2B, B2C, or if you are a non-profit, CRO will pay dividends on the work that you do to increase the conversions from your website. […]

 
What If Your Site Got Hacked Last Night?

What If Your Site Got Hacked Last Night?

Wednesday, July 11th, 2018

Imagine that tomorrow when you get to work you get a call from one of your customers and they tell you that they tried to get on your website but that the only thing that came up was a big reg page warning them that your site isn’t safe. Your mind starts racing! Are they […]

 

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